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Today's marketing moment was chosen by Sara Bailer, associate planning director at Maxus. Below, see why Hershey's product placement of its Reese's Pieces candy in the movie E.T. is her.
Reese’s Pieces E.T.’s Favorite Candy Hershey Community Archives
12. E.T.'s favorite candy was supposed to be M&Ms. Spielberg brought his idea to Mars Incorporated, the company that owns M&Ms, to ask if they could use their little candies in a scene where Elliott attracts the inquisitive alien back to his house. Universal Studios legally barred the company from seeing the final script, so Mars passed on.
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Steven Spielberg originally wanted E.T. the Extra-Terrestrial to feature his favorite candy. But it wasn't Reese's Pieces. To celebrate the iconic film's 40th anniversary, ET is looking back at.
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Start by mixing the 14 oz can of condensed milk with 1/2 cup of the white cake mix. Once mixed thoroughly, divide the mixture into 2 bowls. In the first bowl, add the Reese's peanut butter chips and microwave it for 1 minute. Then stir well. The chips need to melt as it's being stirred into the mixture.
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In 1978 the orange, yellow, and brown, Reese's Pieces hit the shelves of candy stores ready to stand as a strong competition to Mars' M&Ms. ET Extraterrestrial Peanut Butter Reese's Pieces Steven Spielberg. Becca Droz. Did you know that M&M Mars turned down Stephen Spielberg's request for candy for ET and that Reese's Pieces was his second.
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In the movie, E.T.'s favorite candy is Reese's pieces, and it is used to lure him back home, but Spielberg wanted it to be M&Ms. The Mars Corporation, which owned M&Ms, refused to let Spielberg use their candy as . E.T's favorite treat, so Spielberg approached Hershey's instead.. Hershey's were launching their Reese's pieces, so they saw an opportunity to market their new product.
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"E.T." turned 40 in 2022. The sweet, tearjerker film about an endearing alien and a 10-year-old boy's love for his new friend still registers as one of the top ten highest-grossing films in history, per MWMBlog.com.That mega-movie payoff changed the trajectory of the then-flailing Reese's Pieces candy, which weren't even in director Stephen Spielberg's original script.
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E.T.'s favorite candy was supposed to be M&Ms. Getty Images. Spielberg brought his idea to Mars Incorporated, the company that owns M&Ms, to ask if they could use their little candies in a scene.
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Did you know that E.T's - the Extra-Terrestrial - favourite candy is Reece's Pieces?. In the 1982 feel-good family sci-fi blockbuster, the little visiting alien E.T is lured into the family home by Elliot, who leaves a trail of Reece's Pieces (a panned peanut butter sweet the size of UK Smarties) for him to eat and follow.But did you know that this wasn't the intended candy for the.
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Such was the case when Mars, Inc. passed on the chance for its flagship product, M&Ms, to be the candy used in 1982 film E.T. the Extra-Terrestrial. Its turn-down cleared the way for Hershey Foods.
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It's hard to imagine E.T.'s favorite candy being something other than Reese's Pieces, but if it weren't for confectionery company Mars turning down the product placement offer, it would've been M&M's instead. People reports that the original screenplay of the film, as well as the novel, both featured M&M's specifically. Hershey Community Archives further elaborated that Universal Studios and.
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All, of course, featuring the unknown alien. In return, Hershey got some serious product placement in the film. " E.T. the Extra-Terrestrial " became the highest grossing film of 1982. It brought in over $350 million worldwide. Reese's Pieces saw about a 65% spike in their sales. So the little alien saved the candy, making it synonymous.
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Reese's Pieces: E.T.'s Favorite Candy Posted July 23, 2014 How a great candy was saved from oblivion by a small alien visitor from outer space OR the story of Reese's Pieces, E.T.'s favorite candy. In the 1950s, Hershey Chocolate developed the capability for panning; that is, sugar-coating a product. M&Ms are probably the best known.
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The E.T. deal was a game-changer for Reese's Pieces.Fans, eager to latch onto anything associated with the film, gobbled up their favorite alien's favorite food in record numbers. Within two weeks of E.T.'s premiere, candy sales spiked by 65-85%.Dowd concluded that his $1 million investment resulted in $15-20 million worth of promotion for the brand.
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Kristen Stewart's favorite candy is: sour patch kids. Reese's Pieces. Originally, Steven Spielberg wanted to get M&M's in the film to have E.T. eat but the deal originally fell through so E.T.
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Screen Shot 2015-02-16 at 5.55.12 PM. E.T. turned a relatively unknown bike brand from Osaka, Japan into a household name overnight. After the movie was released, thousands of retailers were.
