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NEWARK, NJ (September 28, 2022) - For the first time in a decade, M&M'S®, proudly part of Mars, is expanding its iconic crew with the introduction of a new character and spokescandy - meet Purple. Designed to represent acceptance and inclusivity, our newest member is known for her earnest self-expression. Keen self-awareness.
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It only makes sense that the newest member of the M&M extended family would be purple. After all, fans have been hankering for purple for ages. In 2002, CNN Money reported that over 10 million candy consumers voted to have purple added to the M&M palette — and their wishes have finally come true. Purple will be the first new mascot introduced.
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Purple, the "spokescandy" announced last year (and the first new M&M'S character in a decade), is a purple peanut M&M. According to the brand, she is a singer who forgoes high heels for lace.
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At long last, the Purple, Brown and Green M&Ms will be getting their close-up. Ahead ofInternational Women's Day on March 8, M&M's will be selling themed packages that prominently display its purple, brown and green candy-coated chocolate bites - which are apparently the women-coded characters in the bunch.
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Despite the introduction of the purple M&M, you'll still rip open a bag of M&M's and find the original six colors: red, orange, blue, green, yellow and brown. Mars isn't adding a new M&M's.
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These debut M&M'S packs come as the next chapter for Mars' newest M&M'S character, Purple, featuring her not only on packaging, but in packaging as well, alongside green and brown candies. "The M&M'S brand is on a mission to use the power of fun to create purposeful connections, as we work to create a world where everyone feels they belong.
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M&M's first-ever all female limited-edition packs feature the three female characters - Purple, Brown and Green - on the packs, with purple, brown and green candies inside. By .
Ms. Green is a spokescandy for multiple M&M's flavors. She is an
M&Ms parent company Mars introduced their newest "spokescandy" on Sept. 28, the first time a new color has joined the lineup in over a decade. Purple, which joins Red, Orange, Yellow, Green, Blue.
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A new purple M&M has joined the bag! "Purple" is the chocolate candy's first-ever female peanut M&M and its newest character for the first time in a decade, the brand announced Wednesday, Sept. 28.
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Earlier this year, Mars shocked the internet when it unveiled new looks for its M&M'S characters. Gone were Green's iconic go-go boots, replaced by sneakers. Online, mayhem ensued.
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The first was an image of the brown and green M&M's from 2015 and the other was of the purple M&M, who was introduced in September 2022. None of this was new information. None of this was new.
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M&M's donated $1 (up to $500,000) for every view of the YouTube video that announced Purple's arrival, per Today, and the brand is following a similar script with its new limited-edition female.
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Mars have said that Purple has been added as the brand's latest "spokescandy" and was "designed to represent acceptance and inclusivity.". "Our newest member is known for her earnest self.
M&Ms Drops Candy Spokespeople After Backlash to Purple Character
The new M&M's packs with Green, Brown and Purple on the front are meant to celebrate women "flipping the status quo". M&M's unveiled new female-focused packaging with the help of three.
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Purple M&M'S Bulk Candy. $17.99. quick shop. Peanut M&M'S Purple Candy. $34.99 15% Off Easter with code BUNNY. quick shop. SALE! Electric Green M&M'S Bulk Candy. $14.99. quick shop. SALE! Maroon M&M'S Bulk Candy. $14.99. quick shop. SALE! Brown M&M'S Bulk Candy. $14.99. quick shop. find a store. Visit our flagship M&M'S stores around the globe.
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The new purple "spokescandy" is a peanut M&M who was designed to represent acceptance and inclusivity, Mars said.. The company also changed the backstory to Green and Brown, the two women M&Ms.
