A Detailed Marketplace Comparison Selling on Walmart vs. Amazon
Walmart is, unsurprisingly, strict when it comes to pricing. Uncompetitive pricing is the number-one reason for getting delisted on its marketplace. One recent study of prices for 50 different products showed that overall, Walmart was cheaper than Amazon by 10.4%.
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As Walmart expands further into ecommerce, it has welcomed more than 150,000 third-party ecommerce sellers into Walmart Marketplace, many of which also sell on Amazon. A side-by-side comparison derived from Jungle Scout's 2022 survey of more than 3,500 ecommerce sellers reveals key similarities and differences.
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Before diving into the evaluation of whether to sell on Walmart vs Amazon and the pros and cons, let's understand the fundamentals of each marketplace. Walmart Marketplace: Walmart, a retail giant since 1962, has rapidly adapted to the digital landscape by launching Walmart Marketplace in 2009, allowing third-party sellers to list their.
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June 25th, 2021. The two main players for online shopping are Amazon and Walmart marketplace.However, Amazon is in the lead considerably with almost 40% of all eCommerce sales, while Walmart marketplace brings in just above 5% of online sales.
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Currently, Walmart stands as the second-largest eCommerce marketplace in the USA, with a market share of 6.3%, surpassing eBay (3.5%), which has fallen to the fourth position.
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Walmart Marketplace vs. Amazon: Win Both with Noogata. The battle between Walmart Marketplace and Amazon is a war of opportunity for digital brands. While Amazon boasts a broader audience reach and established eCommerce infrastructure, Walmart Marketplace offers a compelling alternative with its lower costs, growing customer base, and potential.
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Although Amazon was first to dabble in online marketplaces when it started Fulfillment by Amazon (FBA) in 2006, Walmart has since caught up. In May March, 2024, Walmart's marketplace surpassed 150,000 sellers, a 66 percent increase compared to the number registered a year earlier, per numbers gathered by Statista .
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3. Walmart vs. Shopify. The companies partnered in 2020, opening Walmart's Marketplace to Shopify's sellers, which made sense when Shopify was a slightly smaller fish—Shopify saw nearly 100% US ecommerce sales growth in 2020 and 40% growth in 2021, according to our forecast. Shopify surpassed Walmart in US ecommerce sales in 2021, per our.
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Marketplace growth & market share. While Amazon's US eCommerce sales ($51 billion) have been higher than Walmart's ($21 billion) sales in 2022, the total revenue for Walmart ($150 billion) was more than Amazon's ($120 billion). Walmart's presence in the physical retail space is a key reason they maintain a larger market share.
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Difference #1: Seller competition. It is much easier to register for an Amazon seller account than for a Walmart seller account. With Amazon, anyone can register to sell and have a product listed within a few days. By contrast, you need to apply and be approved before you can sell on Walmart.com.
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In terms of gross revenue, Amazon solidified its top position this year. Forbes reported the eCommerce giant generated $610 billion in retail revenue from June 2020 to June 2021, while Walmart brought in $566 billion. But this rivalry is far from over. The brick-and-mortar juggernaut is seeking to reclaim its title by charging onto the digital.
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Monthly storage fees: At 75c per cubic foot Walmart's storage fees are lower than Amazon's. The Walmart marketplace only charges extra in Q4 if products have been stored for over 30 days. Then it charges an extra $1.50. Long-term storage fees: After 12 months Walmart will charge $7.50 per cubic foot to store slow-moving stock.
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Walmart has 2.3 million employees, compared to Amazon's 1.3 million. In 2020 alone, Amazon added 500,000 employees around the world. Amazon's stock price is currently around $3,235, while.
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In 2022, Walmart had the fastest-growing marketplace of those we forecast. Through website improvements and incentivizing more sellers to list on the marketplace, Walmart has staked its claim alongside Amazon and eBay. Room to grow: Walmart's marketplace is still much smaller than Amazon's, making up 2.2% of total US retail marketplace.
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Walmart Marketplace's market reach. Walmart, though not as extensive as Amazon, still caters to a vast customer base. It primarily attracts customers looking for everyday products at competitive prices. If your products align with this demographic, Walmart Marketplace could be a great fit. Winner: Amazon. 2. Walmart vs Amazon seller fees.
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II. Selling on Walmart vs. Amazon: Cons. Below you'll discover some of the disadvantages of selling on Walmart marketplace compared to Amazon, including the poor selection of resources for sellers and a steep barrier to entry. There are also a couple of Amazon cons. Walmart Has a Steep Barrier to Entry. Walmart's barrier to entry is.
