Ben Soffer Talks Spritz Society
Meet Spritz Society, your new favorite sparkling cocktail. Made with 100% real wine, real flavors, and real ingredients, each 8.4 oz. can is gluten free and contains 6% ABV and 120 calories.
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The value prop. Aside from leaning into a built-in audience, Soffer's brand has higher end inputs: Spritz Society is made from 100% white wine whereas many canned cocktails contain malt liquor. Spritz Society comes in 4 flavors (Grapefruit, Blood Orange, Pineapple, Lemonade), and like any ecommerce brand worth its salt, has a subscription option.
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Spritz Society ships directly from their online shop to all states except Alabama, Arkansas, Delaware, Mississippi, Rhode Island and Utah. The brand offers monthly subscription services (which let you save 15 percent on every order), but you can also opt for a one-time purchase to see if you like them.
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The Spritz Society weighed in on product concept, packaging and even voted on our four original flavors. Ben, Jackie, Claudia and The Spritz Society did what no other canned cocktail company could do - create a modern twist on the classic Spritz.
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Dani Zoeller/Tasting Table. Each can of Spritz Society Pickle is a neatly portioned 250 milliliters (or just under 8.5 fluid ounces), making it a perfectly sized single serving. With just 120.
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Meet Spritz Society, your new favorite sparkling cocktail. Made with 100% real wine, real flavors, and real ingredients, each 8.4 oz. can is gluten free and contains 6% ABV and 120 calories.
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Spritz Society was founded on the idea that taste matters—because life is too short for drinks you don't love. So, we take real, recognizable ingredients and pack them into convenient.
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Meet Spritz Society, your new favorite sparkling cocktail. Made with 100% real wine, real flavors, and real ingredients, each 8.4 oz. can is gluten free and contains 6% ABV and 120 calories.
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Explaining that Spritz Society was founded after noticing there was little space in the market for wine-based ready-to-drink (RTD) beverages, Soffer notes that malt-based beverages were "having a big moment" when Spritz Society was founded a few years ago, but they gave him and his wife headaches — and left them feeling bloated..
Spritz Society Beverage Dynamics
Today, Soffer has parlayed nearly a decade of insights into a shiny new title: Founder and Chief Executive Officer of canned ready-to-drink cocktail brand, Spritz Society. "There [are] so many celebrity driven brands that don't succeed," Soffer said, explaining to CO— how he chose to enter the market with his own product.
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Spritz Society is a lifestyle brand that creates elevated beverages using real ingredients that enliven the senses and enhance the moment. Their hero product, a line of premium canned Spritz.
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Spritz Society, a New York-based company that sells canned wine-based cocktails, is entering New York City's retail market. The company's canned cocktails, with flavors such as peach, grapefruit.
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The Spritz cocktail has its roots in the region of Veneto, Italy. In the late 1800s, Austrian soldiers diluted their white wine with a spritz (German for "splash") of water. This made the drink lighter and easier to drink. Over time, the Northern Italians tweaked the recipe for Spritz drinks. Water was replaced with sparkling water to make it.
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For a limited time, you can purchase two four-can packs for $50, on spritzsociety.com while supplies last. Claussen Pickles teamed up with Spritz Society to create a first-of-its-kind pickle.
Spritz Society Sparkling wine Cocktail Sampling — Avondale Brewing Company
Overall, all the flavors have a clean, crisp taste. The wine notes are slightly sweet but not cloying. The bubbles have a delightful mouth feel. It is that sip that make people crave Spritz SZN. Since Spritz Society is made with California wine, it is available for purchase online. For more information on ordering, please visit the company's.
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Spritz Society is a lifestyle brand that creates elevated beverages using real ingredients that enliven the senses and enhance the moment. Their hero product, a line of premium canned Spritz.
